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In its 20+ years, it has become not only a success story but a model for all growing businesses. It started in the 's during the dot-com boom, made it. The main reason that Amazon has been so successful is their total commitment to the customer experience. Every move that Amazon makes is tied in. Amazon's success wasn't really about the goods they were selling or the convenience factor, though. Rather, Amazon owed its success to the service that they. Amazon Prime is arguably one of the greatest inventions that Amazon has given customers as it initially covered free two-day shipping for $79 per year. It took. It aims to meet every customer's needs with a superior experience, so Amazon becomes a part of their lives. By successfully executing this strategy, Amazon has.